Madhya Pradesh tourism has floated a number of initiatives to develop And market tourism throughout the state on the occasion of its annual state tourism day on may 24 in its capital. A new audio visual advertising campaign was launched by the chief guest for the occasion state  CM shivraj Singh chouhan.

It replace the much talk about Hindustan ka dil dekho campaign. The new advertisement has been positional to capture peoples imagination from religion, adventure to history that the state offers. Thus is depicted through a face and its expressions. Chouhan, on the occasion, also inaugurated a tourism reception centre in Indore, Orchha, Neemuch and Halali virtually by pressing button. A first in tourism.